Author Archives: editor

Media targeting

How Media Targeting Challenges Creative Teams

Creative Ad Introduction Creative teams face challenges in producing relevant ads that convert audiences into paying customers. In the past, a “blitz” style campaign was enough to generate a return on investment. However, in 2023 and beyond, ads need to … Read More

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How to Effectively A/B Test Display Ads

How to Effectively A/B Test Display Ads Digital media budgets have tripled in the last three years and account for nearly 50% of global ad spend across all channels. With significant investment, there’s a new emphasis on performance-driven creative ads. … Read More

Wiley

Wiley, a division of Deltak, is an online education platform that supports digital display marketing for over 32 schools with hundreds of programs. Advanse designed a custom template for each school that supported all of the programs and the specific … Read More

LiveNation : Localized Dynamic HTML Banners

Tour dates are notoriously subject to change. LiveNation needed a dynamic solution to immediately react to the ever-changing nature of their clients’ banners. In addition to providing a platform that could update banners in real-time, Advanse automatically generates and geo-targets … Read More

NFL

Advanse dynamic templates were able to support individual team colors, and user generated videos provided by NFL fans that can be dynamically updated each week with the plays of the game from the previous week. Additionally, multiple messages are supported … Read More

Fairfax

Our client was looking to create a interactive ad unit that allowed us to share video, events, a photo gallery and a promotion in one impression. The Advanse tabbed content component allowed our client to do just that. With the … Read More

Asheville

The agency for a the tourism board of popular destination wanted a sophisticated messaging system that could highlight regional interests such as music, food and adventure. They also wanted to be able to vary the message to specific demographics in … Read More

Gobble

A new meal delivery service wanted to get into the display banner advertising to spread awareness for a new brand launching in new markets. Advanse used only a logo and color pallet to create unique banner creative for prospecting and … Read More

Williams Sonoma: Product Slideshows with Dynamic Promotional Splash Pages

Starting with Mark and Graham, Advanse created dynamic product templates to leverage across Williams Sonoma’s other brands: Pottery Barn, Pottery Barn Kids and Pottery Barn Teen. Variations of these templates were also created in order to give these brands flexibility … Read More