Developing multiple versions of a creative message to match the multitude of messages a personalization engine will call for requires that variants be created to match user intent. Advanse used a dynamic template to generate 128 unique ad messages in varying sizes for mobile and display. Services advertised included primary care, women’s services, spine, sport’s medicine, cardiology and general brand awareness. Messages were sequenced out monthly so that they remained fresh and allowed them to test for effectiveness.
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