The more personalized the ad is, the more likely it is to accomplish its goal. This is where dynamic creative optimization (DCO) comes in handy. However, knowing exactly how to use dynamic creative optimization is essential to achieve the best results.
To achieve personalization and target many types of individuals, you need to use data science. Therefore, you must have a base foundation of refined data.
In this article, you’ll find all the information you need to use dynamic creative optimization in advertising.
How To Use Dynamic Creative Optimization
Dynamic creative optimization is a technology that utilizes artificial intelligence to create a personalized user experience. The AI uses analytics, consumer data, and other parameters to design a dynamic ad.
In other words, using these platforms helps create different versions of the same ad. Depending on the information they have about you, these platforms can detect what appeals most to you. Consequently, they choose to show what’s more likely to attract you.
For example, your data may include browsing habits, demographics, or even your online shopping cart. Through this information, the ad appears to you differently than others.
So, how exactly to use this technology efficiently? Here’s the answer:
1. Analyze Your Data
For a start, you need to analyze all the data you have about your audience and figure out who the buyers are. Using this data, you can create what’s called a “buyer persona” for each group you’re targeting.
It’s crucial to understand your ideal buyer’s preferences, priorities, and issues. Additionally, you should come up with a plan on how you can entice them into buying your product.
The most important details to gather about your buyer persona include the following.
- Statistical Data (Demographics): Age – gender – marital status – income – ethnicity
- Behavioral Data: Browsing habits – website views – items added to the shopping carts – social media post likes
- Geographic Data: Timezone – location – country
- Psychographic Data: lifestyle – aspirations – hobbies – attitudes
2. Leverage First-party Data
First-party data is the data collected directly from your website visitors. DCO takes advantage of this information to create a customized experience for various customers.
3. Gather Compelling Ad Elements
The upcoming step is to create an eye-catching ad to grab the audience’s attention using various elements. These elements include multiple attractive:
- Photos or videos
- Background elements
- Call to Action (CTAs)
- Voice overs
4. Design and Monitor the Ad
Using the previous elements, the AI creates different compelling versions of the same ad. The design and mix of the previously mentioned components depend on the buyer’s persona created.
Dynamic creative optimization works on an automated course. However, you’re still required to track its performance. This allows you to determine which designed ad fulfilled its purpose and got the consumer to buy your product and which didn’t.
For this to happen, you need to set the exact KPIs you’re using to determine whether the ad campaign succeeds. This is where DCO solution platforms come in handy, as this type of platform helps adjust ad elements based on the highest-performing ad combination.
5. Create a Full-funnel Marketing Strategy
Use DCO to its maximum capability by creating a comprehensive full-funnel marketing strategy. Consequently, you’ll have a series of ads covering all channels throughout all stages of the consumer’s journey.
Why Dynamic Creative Optimization Is Essential for Companies and Marketing Teams
Viewers encounter thousands of ads every day, and it can become boring. That’s why your brand needs to stand out from the crowd and present compelling and engaging advertisements. Dynamic creative optimization is the key to doing that.
DCO helps you create a positive ad experience relevant to the consumer. Moreover, it also aids in enhancing the efficiency of your marketing strategies.
Consequently, it saves you the headache of constructing many ad renditions for different outlets. Instead, DCO does it for you automatically and efficiently.
Benefits of Dynamic Creative Optimization
There are several benefits to incorporating dynamic creative optimization into your business’s marketing strategies, including:
1. Automation and Personalization
Dynamic creative optimization resulted in a huge leap in ad development technology. What used to be a manual, boring, and expensive process is now done automatically. All you need is to define the parameters for the ads, and the rest is history.
Additionally, DCO allows for delivering more personalized ads to all customers. That’s because it reaches out to various generations according to their preferences. After all, personalization is directly attached to profit.
Having said that, remember that the campaigns still need monitoring. That’s to guarantee their effectiveness and make edits when needed.
2. Enhanced Ad ROI
Before dynamic creative optimization, marketers used to wait for campaigns to end to assess their performance. Then, they studied the results to decide what adjustments they should make for the upcoming campaigns.
3. Faster Workflow
Dynamic creative optimization is a process that can show quick results for your ad campaigns. This speeds up the workflow and saves valuable time that you can spend developing your business.
Who Can Benefit From Dynamic Creative Optimization?
Several industries can utilize dynamic creative optimization in their advertising campaigns, such as:
Using data like income, shopping, and spending habits, DCO can target a specific type of audience for credit card services.
Likewise, automotive industries can benefit from DCO by using location and marital status data. This way, they’re able to target a family man living in the suburbs with a specific ad showcasing qualities that might interest him.
Spending habits and abandoned online shopping carts combined with other data give insights into a person’s choice. In turn, DCO uses these data to target each segment through personalized ads.
A Final Thought
Learning how to use dynamic creative optimization is quite helpful. That’s because it personalizes and automates ad campaigns for the best results.
You just need to provide it with the gathered metrics and create a persona for targeted buyers. Then, DCO uses the data to make adjustments according to customers’ personal preferences.
With technology advancing rapidly, you can save more time working on aspects of your business that need your attention.