Tour dates are notoriously subject to change. LiveNation needed a dynamic solution to immediately react to the ever-changing nature of their clients’ banners. In addition to providing a platform that could update banners in real-time, Advanse automatically generates and geo-targets localized banners for each show of an artist’s tour.
An Introduction to Programmatic Display Ads in 2023
An Introduction to Programmatic Display Ads Programmatic display advertising is a form of digital advertising that uses automated software to