NorthShore Health System: Messaging Specific Health Services Based on Persona

NorthShore Health System used the Advanse platform to dynamic deliver persona specific imagery and messages in an animated ad unit highlighting services that may be of interest to the targeted user. Advanse developed 260 variants which dynamically changed based on three varying personas and to what media audience these were served to. Advanse was able to report on performance of messages within audience segments and optimize performance.


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