Programmatic media platforms are powerful performance tools, offering advertisers advanced targeting and segmentation capabilities. However, because of time and budget constraints, traditional creative strategies often deliver broad, generic messages rather than specific messaging that will resonate more directly to different audiences.
Every brand’s products and services carry multiple value propositions that resonate differently across diverse audience segments, with purchase decisions driven by both emotional and pragmatic factors. Without the ability to generate and connect the right combination of features and benefits for each audience segment, single-message campaigns fail to deliver the most impactful and relevant ad creative.
This leaves media targeting investments underutilized.
The Audience Connection Template solves this problem and gives brands a streamlined process linking creative messaging to media targeting. It is pre-configured to work with DSP audiences ensuring every message is both targeted and impactful.
The Audience Connection Template Dynamic is the last mile in an advertiser’s toolkit that connects creative messaging to their media, audience, and data strategies.
We are a technology platform. We help advertisers, agencies, and media platforms to implement dynamic creative campaigns via a Dynamic Done For You managed service offering.
Yes to both! We help clients deliver better creative in new and efficient ways. We help in-house teams with limited resources do amazing things with a small team. We are just as comfortable working with creative and media agencies to deliver outstanding value to their clients.
Yes. All of our templates can be customized to your design to match your creative needs. You will get exactly the creative execution you want.
We work with all types of data and it comes down to what you have available. We have worked with structured and unstructured data from clients to create custom message feeds to power their unique ad content.
No. We can help build a feed customized to your creative strategy and campaign goals.
No. We do not buy media. We simply deliver the best creative aligned to your media plan. We work with and compliment your media partners.
Advanse dynamic creative ads are completely tech agnostic and compatible with your DSP partner. Our ad tags can even be loaded into your ad server so your existing trafficking and reporting processes remain in place.
Yes. Dynamic creative gives you the freedom to produce and develop relevant messaging without constraints. We have programs designed for advertisers with a wide range of campaign sizes and needs.
Yes. Advanse has been delivering dynamic creative for 10 years across every vertical. Advanse workflow automation and decisioning tools can handle complex requirements with the same ease as simple campaigns. Whether you’re utilizing targeting macros or setup placement-based campaigns, our approach is the same, data in, dynamic content out.
Not technically. We are advocates of limitless versioning. However, that decision comes down to you and your total impression volume. For audience-based strategies, We recommend running at least 100,000 impressions per creative version to gain statistical significance on efficacy.
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