Best Fit Use Case:
Automotive advertisers face unique hurdles in digital advertising: managing large inventory displays, keeping creative assets current, and delivering relevant vehicle options to different audience segments. Traditional static ads limit vehicle exposure and require resource-intensive updates, while providing minimal insight into creative performance.
Our Automotive Carousel is pre-configured to meet the needs of auto dealers out of the box and showcase their available vehicles. By leveraging inventory data, this template ensures that consumers see the most relevant vehicles based on their location, interests, and browsing behavior.
Inventory Feed Integration
Our platform seamlessly integrates with your dealership’s inventory feed, ensuring that ad creatives display only vehicles currently in stock.
Advanced Inventory Filtering Controls
Dealers have full control over which vehicles appear in their ads. Filtering options include:
Geo-Targeted & Dealer Localization
Our technology matches vehicles to potential buyers based on your location parameters.
Dynamic Creative Personalization
The ad format updates in real time based on audience targeting, showing the most relevant vehicles. This ensures ads reach the right audience and maximizes your media targeting.
Additionally, we offer creative template options that can incorporate promotional content and finance offers, as well as formats that are OEM co-op compliant. This ensures that dealerships can align their advertising with brand guidelines while maximizing marketing effectiveness.
We are a technology platform. We help advertisers, agencies, and media platforms to implement dynamic creative campaigns via a Dynamic Done For You managed service offering.
Yes to both! We help clients deliver better creative in new and efficient ways. We help in-house teams with limited resources do amazing things with a small team. We are just as comfortable working with creative and media agencies to deliver outstanding value to their clients.
Yes. All of our templates can be customized to your design to match your creative needs. You will get exactly the creative execution you want.
We work with all types of data and it comes down to what you have available. We have worked with structured and unstructured data from clients to create custom message feeds to power their unique ad content.
No. We can help build a feed customized to your creative strategy and campaign goals.
No. We do not buy media. We simply deliver the best creative aligned to your media plan. We work with and compliment your media partners.
Advanse dynamic creative ads are completely tech agnostic and compatible with your DSP partner. Our ad tags can even be loaded into your ad server so your existing trafficking and reporting processes remain in place.
Yes. Dynamic creative gives you the freedom to produce and develop relevant messaging without constraints. We have programs designed for advertisers with a wide range of campaign sizes and needs.
Yes. Advanse has been delivering dynamic creative for 10 years across every vertical. Advanse workflow automation and decisioning tools can handle complex requirements with the same ease as simple campaigns. Whether you’re utilizing targeting macros or setup placement-based campaigns, our approach is the same, data in, dynamic content out.
Not technically. We are advocates of limitless versioning. However, that decision comes down to you and your total impression volume. For audience-based strategies, We recommend running at least 100,000 impressions per creative version to gain statistical significance on efficacy.
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