Brands often split budgets between upper-funnel video for awareness and lower-funnel display for conversions. This divide creates pressure on media spend and limits the impact of creative. At the same time, brands continue to invest heavily in video assets—but those assets are often underutilized once campaigns shift toward performance goals.

The In-Banner Video Carousel brings these strategies together. It pairs the brand engagement of video with the utility and conversion power of carousels — delivering upper-funnel impact and lower-funnel performance in one versatile format.