Weight Watchers: Animation Integrated Dynamic Content

Weight Watchers is a well known brand with a lot invested in the way that they present themselves online. Advanse was challenged to construct a dynamic template to allow for maximum flexibility in the deployment of animated messages. Using creative frames provided by the creative agencies, Advanse developed a message feed that hosted images that could be inserted dynamically into the template and inherit the animation effects for consistency and speed to market.

Developing HTML animation effects in Advanse for no-coding ad output can be done through the development of custom animation components that match what takes weeks to produce and code by hand. Weight Watchers had a uniquely designed ad that they wanted to replicate on the Advanse platform so it could be tracked and reported on. Advanse leveraged the design and replicated it, cutting production time and delivering it in less than 48 hours.

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