Wiley, a division of Deltak, is an online education platform that supports digital display marketing for over 32 schools with hundreds of programs. Advanse designed a custom template for each school that supported all of the programs and the specific needs of each brand. The use of a dynamic messaging feed allowed copywriters to work with the media teams to optimize message, and launch within hours after client approval. Developed A/B testing for finding the best message to drive performance. Reduced time to build and traffic creative cut to hours from weeks.
An Introduction to Programmatic Display Ads Programmatic display advertising is a form of digital advertising that uses automated software to