Wiley, a division of Deltak, is an online education platform that supports digital display marketing for over 32 schools with hundreds of programs. Advanse designed a custom template for each school that supported all of the programs and the specific needs of each brand. The use of a dynamic messaging feed allowed copywriters to work with the media teams to optimize message, and launch within hours after client approval. Developed A/B testing for finding the best message to drive performance. Reduced time to build and traffic creative cut to hours from weeks.
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