Starting with Mark and Graham, Advanse created dynamic product templates to leverage across Williams Sonoma’s other brands: Pottery Barn, Pottery Barn Kids and Pottery Barn Teen. Variations of these templates were also created in order to give these brands flexibility in testing to see which ads would perform the best. These variations included a combination of displaying product prices and product descriptions. Because of the brands’ promotion heavy schedule, the team is also in the process of developing feeds for each brand which allow for each promotion to be inserted into the splash slide of the live ads dynamically. Promo pages also integrate online with brick and mortar stores by displaying personalized local store locations closest to a user.
Menu