Author Archives: editor

programmatic ads

An Introduction to Programmatic Display Ads in 2023

An Introduction to Programmatic Display Ads Programmatic display advertising is a form of digital advertising that uses automated software to purchase and place display ads on websites. Programmatic technologies allow for the targeting of specific audiences and the optimization of … Read More

dynamic creative advertising

How to Measure the Success of your Dynamic Creative Advertising Efforts

  Measuring the success of your dynamic creative advertising efforts is crucial for ensuring that your advertising dollars are being well-spent and that your ads are reaching and engaging the right audience. In this post, we’ll take a look at … Read More

Dynamic Creative

5 Questions About Dynamic Creative Answered

Advertising is experiencing a rapid technological shift that democratizes scalable ad campaigns for every company. Large agencies no longer have a stranglehold on expensive design, animated ads, and exhaustive a/b testing. Dynamic creative optimization platforms are lowering the costs associated … Read More

How to develop an ad process

How to Develop and Optimize Your Ad System

Building a creative ad system and effectively allocating advertising dollars is challenging for companies of all sizes. With so many moving parts, it is not easy to keep things cohesive. However, suppose you’ve noticed that your campaigns are underperforming or … Read More

Animated ads

The Utility of Animations

The Case for Animated Ads Brands rely on display ads to break through the noise and make customers aware of their products and service. It’s proven that high-quality creative ads stand out, and animations are a practical way to do … Read More

Animated Ads

How Modular Design is Giving Rise to Dynamic Creative Ads

The creative ad process is evolving before our eyes. Technology, like Dynamic Creative Optimization (DCO) platforms, enables data-driven ads that positively impact ROI for marketers. DCOs have unlocked “modular design,” which helps scale the ad creation process by allowing interchangeable … Read More

Media targeting

How Media Targeting Challenges Creative Teams

Creative Ad Introduction Creative teams face challenges in producing relevant ads that convert audiences into paying customers. In the past, a “blitz” style campaign was enough to generate a return on investment. However, in 2023 and beyond, ads need to … Read More

How to Effectively A/B Test Display Ads

How to Effectively A/B Test Display Ads Digital media budgets have tripled in the last three years and account for nearly 50% of global ad spend across all channels. With significant investment, there’s a new emphasis on performance-driven creative ads. … Read More

Wiley

Wiley, a division of Deltak, is an online education platform that supports digital display marketing for over 32 schools with hundreds of programs. Advanse designed a custom template for each school that supported all of the programs and the specific … Read More

LiveNation : Localized Dynamic HTML Banners

Tour dates are notoriously subject to change. LiveNation needed a dynamic solution to immediately react to the ever-changing nature of their clients’ banners. In addition to providing a platform that could update banners in real-time, Advanse automatically generates and geo-targets … Read More